SANGENJAYA    

SANGENJAYA is a young label from Berlin with a focus on sustainable, unique pieces with a touch of avant-garde.

"Creativity serves as a way for me to express feelings, emotions, and perspectives, while continuously evolving ourselves and the world around us. This connection between expression and transformation is embodied by SANGENJAYA in both its fashion and fragrance designs. My design process is often emotionally driven. I immerse myself deeply in a subject, whether psychological or sociocultural, and allow intuition to guide the development. The final outcome is rarely predetermined; it reveals itself through the process.

While our socio-cultural and political environment shapes us, we in turn shape it through our actions and through the way we choose to see the world. With my art, I consciously take a stand, because I believe that every action is political — especially the creative act.

For my label, sustainability means far more than ecological responsibility. It also includes a sociological dimension: a conscious engagement with social structures, representation, power dynamics, and participation.

Each item of clothing is designed and made by me personally. I mainly use deadstock fabrics that I source second-hand. My aim is to create unique fashion and give new life to old materials and garments. For this reason, the exact material composition of the clothes can sometimes be difficult to trace." - Eric, the founder